Bread for $60? Inside the Business of Turning Everyday Food into Luxury

Business Traveller - Sep 28, 2026

Baker Martin Auer is causing a stir in New York with a rye sourdough that costs five times what it does back home in Austria. He's not the first to turn everyday products into a luxury goods. The post Bread for $60? Inside the Business of Turning Everyday Food into Luxury appeared first on Business Traveller.

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