Coach no more; New York company wants to be called Tapestry

FILE - In this Friday, Nov. 27, 2015, file photo, shoppers wait in line outside a Coach factory outlet store at the Cincinnati Premium Outlets, in Monroe, Ohio. The storied Coach brand is changing its name to Tapestry, it says to better incorporate all of the goods it sells. Coach Inc. will change its New York Stock Exchange ticker symbol from “COH” to “TPR” on Oct. 31, 2017. (AP Photo/John Minchillo, File)

Luxury handbag and accessories maker Coach shakes it up, changes its name to Tapestry

NEW YORK — To better incorporate all of the brands it now owns, the storied Coach company of New York is changing its name to Tapestry.

The luxury goods company that came to prominence in the "Mad Men" era now owns brands like Stuart Weitzman and Kate Spade & Co. as well. CEO Victor Luis said Wednesday that the name Tapestry is more inclusive.

Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million. It spent $2.4 billion for Kate Spade this year, seeking to broaden its appeal. The Coach brand of bags and other goods is alive and well, but it becomes one of three brands sold by the company that will be called Tapestry.

"We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands," Luis said in a company release.

A website with the new name, which becomes official at the end of the month, is up and running.

The change is part of Coach's pursuit of younger shoppers who may not feel the same draw to store windows on Manhattan's 5th Avenue.

Coach began as a small workshop in Manhattan in 1941, and became a fashion powerhouse in the early 1960s through innovative designs.

Coach Inc. will also be changing its ticker symbol on the New York Stock Exchange from "COH" to "TPR." Shares of the company declined almost 3 percent to close Wednesday at $38.87.

Related News

Kanye West performs at New York Fashion Week party

Sep 10, 2016

Kanye West brought his "Saint Pablo Tour" to the small stage at a New York Fashion Week party, where he performed under smoky, dark lights, and ended his set with some outspoken words, per usual

Alexander Wang presents adidas Originals unisex line

Sep 11, 2016

Alexander Wang sent an army of 70 models onto the runway _ all in black _ to announce his new collaboration with adidas Originals, a unisex apparel and footwear line

Alexander Wang partners with adidas Originals on new line

Sep 11, 2016

Designer (and sneaker lover) Alexander Wang has partnered with adidas Originals on a new line of unisex apparel and footwear

Lookout Style, your personal trendy diary, keeping you in check with all things new for automobiles and content to assist your fashionable sense.

Contact us: sales@lookoutstyle.com

Automobile Design Automobile Shows Car Buying Beauty & Fashion Body Piercings Elective Cosmetic Procedures Children's Fashion Couture Fashion Accessories Fashion Magazines Fashion Shows Men's Fashion Personal Style Sustainable Fashion Women's Fashion Press Releases