Eyeing future after problematic past, VW showcases 'Sedric'

Matthias Mueller, the CEO of Volkswagen, presents VW autonomous concept car Sedric, at the 87th Geneva International Motor Show in Geneva, Switzerland, Monday March 6, 2017. (Uli Deck/dpa via AP)

Looking well beyond its past problems, Volkswagen is projecting off into the future with its self-driving concept car featuring technologies that could someday work their way into the German automaker's brands like Audi, Bentley or Porsche

GENEVA — Looking well beyond its past problems, Volkswagen is projecting off into the future with its self-driving concept car featuring technologies that could someday work their way into the German automaker's brands like Audi, Bentley or Porsche.

After a cheeky video riffing off Star Trek, Harry Potter and other pop-culture icons, CEO Matthias Mueller presented VW's first self-driving car, known as Sedric, on M?onday for a Geneva Auto Show media day.

Sedric is fully electric, connected and autonomous, and picks up passengers at the touch of a button. The vehicle looks like a futuristic travel pod: No steering wheel, pedals or controls.

Volkswagen has a badly dented image following the revelation that nearly 600,000 diesel vehicles deliberately circumvented U.S. emissions tests, and court cases continue against it.

With VW's family set to roll out 60 new vehicles this year, Mueller said Sedric was part of a study aiming to show "how a new, integrated mobility system of the future could function."

The Wolfsburg-based company says it plans to launch more than 30 purely battery-powered vehicles by 2025, and "battery technology, autonomous driving and artificial intelligence will become new core competences" for VW.

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