The Weeknd dumps H&M after monkey sweatshirt ad

An undated photo of an advert for a hoodie by H&M. Clothing giant H&M has apologized Monday, Jan. 8, 2017, and removed an advertising image of a black model in a sweatshirt with the words “Coolest monkey in the jungle.’’ The brand removed the image, but kept in place other designs modeled by white children. (H&M via AP)

Singer The Weeknd said Monday on Twitter that he will no longer work with H&M after the clothing company posted an ad of a black child in a sweatshirt with the words "Coolest monkey in the jungle" on the front.

NEW YORK — Singer The Weeknd said Monday that he will no longer work with H&M after the clothing company posted an ad of a black child in a sweatshirt with the words "Coolest monkey in the jungle" on the front.

Many people criticized the image on social media, calling it racist. H&M removed the image Monday and apologized to anyone it "may have offended."

The Weeknd, who has a clothing line at the retailer, said on Twitter that he was "shocked and embarrassed" by the photo.

"I'm deeply offended and will not be working with @hm anymore," he wrote.

Representatives for The Weeknd confirmed the singer would end ties with the company.

In a statement, H&M said, "We completely understand and agree with his reaction to the image."

The Swedish low-cost fashion brand added that it would "continue the discussion" with The Weeknd and his team.

"We are deeply sorry that the picture was taken," H&M said.

Related News

Kanye West performs at New York Fashion Week party

Sep 10, 2016

Kanye West brought his "Saint Pablo Tour" to the small stage at a New York Fashion Week party, where he performed under smoky, dark lights, and ended his set with some outspoken words, per usual

Alexander Wang presents adidas Originals unisex line

Sep 11, 2016

Alexander Wang sent an army of 70 models onto the runway _ all in black _ to announce his new collaboration with adidas Originals, a unisex apparel and footwear line

Alexander Wang partners with adidas Originals on new line

Sep 11, 2016

Designer (and sneaker lover) Alexander Wang has partnered with adidas Originals on a new line of unisex apparel and footwear

Lookout Style, your personal trendy diary, keeping you in check with all things new for automobiles and content to assist your fashionable sense.

Contact us: sales@lookoutstyle.com

Automobile Design Automobile Shows Car Buying Beauty & Fashion Body Piercings Elective Cosmetic Procedures Children's Fashion Couture Fashion Accessories Fashion Magazines Fashion Shows Men's Fashion Personal Style Sustainable Fashion Women's Fashion Press Releases