A K-beauty rival? C-beauty brands take on the global market with lines in Ulta, Boots

South China Morning Post - Nov 7, 2026

China’s beauty brands are stepping into the global market, armed with intricately carved lipsticks, ⁠freeze-dried face masks activated with purified water, and creams infused with traditional Chinese medicine ingredients. Proya Cosmetics, the largest C-beauty brand by revenue, is among the most aggressive. Its Advanced Firming and Original Repair skincare lines will be sold in 400 Ulta stores and on Ulta.com across the United States from this month, and it opened a Paris research and development...

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