Elevate World expands GoElevate ancillary offerings beyond accommodation

Elevate World, a leading UAE-based global travel and tourism group, is expanding its ancillary product offering through its GoElevate brand, adding a wider portfolio of activities, attraction tickets, event and concert tickets, experiences and airport transfers as it takes its offering beyond accommodation. These products, previously available only through the Elevate DMC brand, are now open to a wider audience through GoElevate, the group’s online distribution platform. To support the expansion, Elevate World is investing in technology that sources the right ancillary products for each destination and matches them to the needs of its demand partners, using the latest AI technologies through Yara AI. Announced at World Travel Market (WTM) London 2026, the expansion comes alongside the signing of a Memorandum of Understanding (MoU) with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).