Style Edit: Zegna’s new Hong Kong store at Harbour City embodies an Alpine-inspired retail vision

South China Morning Post - Sep 21, 2026

For a house built on top-notch textiles, Zegna has long understood that luxury is as much about atmosphere as it is about a beautifully cut jacket. The brand’s new Hong Kong boutique – or negozio, Italian for “store” – brings that approach to Tsim Sha Tsui’s Harbour City shopping complex, where a 250-square-metre space places warm materials, soft architecture, subtle Alpine inspiration and a full menswear wardrobe at the centre of the customer experience. Located on the ground floor of Gateway...

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